Everything the modern New Orleans gentleman needs — apparel, grooming, accessories, home goods, and gifts, all in one shop.

The Rising Son
Sale On Now
Select polos, button downs, and festival shirts are 30% off sitewide while sizes last.

French Quarter Style GuideSurvivingAugust

Lightweight polos and shirts for the heat, several of them 30% off right now at 528 Royal Street.

Sale30% Off Select StylesWhere528 Royal StShipsNationwide

If you've spent an August afternoon on Royal Street, you already know the problem isn't just the heat. It's the heat plus the humidity plus the fact that you're still supposed to look like you have your life together by the time you sit down for dinner. Right now, a good chunk of what solves that problem is also 30% off, so it's a good week to stock up.

Lightweight shirts, 30% off right now

These are the polos and button downs doing the most work on our floor this month, and they're currently discounted sitewide, no code needed.

Cover your head, and have some fun with it

A hat in this weather is nonnegotiable, but there's no reason it has to be a plain baseball cap. This is New Orleans. We keep a rotation of straw and linen fedora-style hats alongside our more classic caps, so you can pick your register depending on where you're headed.

Down to your feet: don't sleep on socks

Nobody thinks about socks until the ones they're wearing are wrong. Between festival season and everyday wear, we keep a deep rotation of motif socks built for comfort in the heat, not just a novelty print.

The grooming kit that actually fits in your pocket

Whatever you're doing in this heat, you're going to sweat through it, and showing up to dinner smelling like the walk over is not the move. We keep a travel-sized version of our Salted Gin line specifically for this: small enough to carry all day, strong enough to matter.

Come see it in person

We're at 528 Royal Street, right in the heart of the French Quarter, open daily from 10am to 6pm. Can't make it in? We ship everywhere.

Get directions to 528 Royal Street →

Frequently Asked

What should I actually wear in New Orleans in August?

Lightweight, breathable fabric over anything heavy or dark. A performance polo or button down handles both the heat and the humidity better than standard cotton, and still looks put-together for dinner.

Is the 30% off applied automatically?

Yes, sitewide on the styles marked above, no code needed at checkout.

Do you ship outside of New Orleans?

Yes, everything in this guide ships nationwide through our online store.

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528 ROYAL ST · NOLA

The Rising Son · 528 Royal Street, New Orleans, LA 70130 · 504-354-9080

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